Proposal · WFP-2026-05
01 · Executive Summary
A fully responsive e-commerce store with multi-language support, calculators, and SEO foundation. Built to clarify product orientation and drive sample sales while preserving existing Google rankings.
Option A · Recommended
Most Flexible£940
One-time project fee
Option B
Easiest to Manage£620
One-time project fee + £19/mo hosting
Delivery
5–6 Weeks
From deposit to launch
Languages
5
PT, EN, ES, NL, DE
Target
10–12
Samples per week
Core Deliverables
02 · Discovery Call Notes
Key discussion points that shaped this proposal.
Selling wood flooring samples online. Target: 10–12 samples per week. Customers purchase samples first, then decide on full flooring purchases.
Google search is the primary traffic source. SEO is strong due to low competition in Portugal. Previously penalised by Google for lack of purchasable products — now being fixed.
Currently operating in Portugal. Planning expansion to Spain. Will purchase woodflooring.es domain (expected in 2 months) — Spanish market won't trust a .pt domain.
5 languages required: Portuguese (primary), English, Spanish, Dutch, German. Piers will provide translations for all languages.
Current website is perceived as a contracting/installation company rather than a product-oriented e-commerce business. Need to make product orientation immediately clear.
Phase 2 will include selling installation products: glues, underlays, and other accessories. Website architecture should support this expansion.
03 · Design Direction
A premium aesthetic that celebrates wood's inherent beauty. Warm, earthy tones paired with clean typography create an upscale yet approachable feel. The design evokes craftsmanship and authenticity while maintaining modern e-commerce conventions.
Color Palette
Primary
#1C1917
Accent
#2c332f
Surface
#FAFAF9
Warm Surface
#F5F0E8
Typography
Cormorant
Display, Headlines
Inter
Body, Interface
Design Principles
Existing WooCommerce Preview
Access the existing WooCommerce setup at woodflooring.tribaltree.org to see the foundational e-commerce infrastructure.
URL
woodflooring.tribaltree.org/wp-admin
Credentials
Username: WFAdmin / Password: Woodflooring@2026
04 · Platform Preview
The WooCommerce preview demonstrates foundational e-commerce capabilities. Both options include redesigning to match the refined branding, enhanced calculators, and full multi-language support.
Video Preview — Backend Walkthrough
See the WooCommerce backend in action — products, categories, settings, and more.
Organized by category: Engineered, Parquet, Solid Wood. Ready for sample and full product listings.
Persistent cart, guest checkout, multiple payment methods. Order management ready.
Full admin for managing products, pages, and content independently.
05 · Key Features
Room area estimator
5 languages, seamless switching
Optimized conversion flow
06 · Two Options & Comparison
Both platforms can deliver your e-commerce requirements. Here's a detailed comparison to help you decide.
| Feature | WooCommerce Option A |
Shopify Option B |
|---|---|---|
| Project Investment | £940 | £620 |
| Hosting Cost | ~£80–90/4 years (Hostinger) Recommended for low-traffic sites |
Per selected Shopify plan Basic ~£19/month |
| Custom Calculators | 3 Included Piers chooses from options we share |
Possible Apps (~$15–20/mo) or custom Liquid |
| Multi-language (5 languages) | Excellent — WPML/Polylang | Good — Langify for manual* |
| SEO Control | Maximum — Full server access | Good — Minor template limits* |
| Product Data Complexity | Excellent — Custom fields | Good — Metafields available |
| Security & PCI | Setup required | Built-in — PCI DSS Level 1 |
| Ease of Use (Day-to-Day) | Simple — CMS made easy* | Easy — Intuitive dashboard |
| Maintenance Burden | Low — We handle updates | Very Low — Shopify handles all |
| Future Extensibility | Maximum — Any feature possible | Good — App ecosystem |
* Shopify multi-language: Langify enables fully manual translations. Weglot uses AI but allows human refinement.
* Shopify SEO: Generally excellent for most stores. Minor differences from WooCommerce: URL structure includes prefixes (e.g., /products/), filtering can create duplicate URLs, and redirects require apps. For a specialist site like yours with moderate product count, these typically don't impact rankings.
* WooCommerce CMS: WordPress admin made simple for product/category updates. Content outside CMS (custom sections) requires developer help — can be simplified with additional CMS setup.
We recommend WooCommerce (Option A) because it gives WoodFlooring.pt more flexibility for custom calculators, multilingual SEO, and a deeply customized product-led experience. Custom calculators are core to your customer journey, and WooCommerce handles these with less complexity and no ongoing app costs.
However, if you value simpler day-to-day management and prefer to avoid technical maintenance, Shopify (Option B) is a solid choice that will get the job done efficiently.
07 · Scope & Deliverables
01
02
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04
05
06
07
08
09
10
08 · Out of Scope
Each of these can be added later as a separate engagement.
Advanced product filtering.
Basic category filtering included. Advanced faceted search is a Phase 2 item.
Loyalty or referral program.
Can be implemented after the core e-commerce is established.
Extended product catalog (glues, accessories).
Phase 2 scope. Website architecture supports this expansion.
Spanish domain (.es) setup.
Redirect strategy planned. Full .es setup when domain is purchased (~2 months).
Multi-currency display.
EUR primary. GBP/USD can be added later if needed.
Custom photography or videography.
Existing imagery to be used. Professional shoots can be quoted separately.
Ongoing SEO content creation.
Technical SEO included. Content marketing requires a separate strategy engagement.
09 · Timeline
Assumes all content and translations are supplied on time. Delays in client input will extend the timeline.
Week 1
Discovery & Setup
Requirements confirmation, hosting setup, staging environment, content audit, URL redirect mapping, WooCommerce review.
Weeks 2–3
Design & Build
Theme design implementation, WooCommerce configuration, product catalog setup, calculator development, responsive implementation.
Week 4
Content & Language
Content population, multi-language setup, SEO foundation implementation, URL redirects, meta tags.
Week 5
Testing & QA
Cross-browser testing, mobile testing, payment flow testing, analytics verification, bug fixes.
Week 6
Launch & Handover
DNS cutover, go-live, monitoring, admin training, cheat sheet delivery.
Client Responsibilities
Provide product images and descriptions by Week 1
Supply translations (ES, NL, DE) by Week 2–3
Review and approve designs at milestone checkpoints
Test checkout flow during Week 5
10 · What We Need From You
Signed proposal and 50% deposit.
Confirm hosting access or set up new hosting.
Logo files (SVG preferred, PNG acceptable).
Product photography for full range.
Translations for ES, NL, DE (EN and PT provided).
Existing product descriptions and specifications.
Shipping zones and rates information.
Named point of contact with decision-making authority.
11 · Investment Summary
Option A — WooCommerce
£940
One-time project fee
| Platform | WordPress + WooCommerce |
| Hosting | ~£80–90/4 years (Hostinger) |
| Customization | Maximum flexibility |
| Calculators | Custom (included) |
| All Deliverables | Included |
Payment Schedule
50%
£470 — On signing
50%
£470 — On go-live
Option B — Shopify
£620
One-time project fee
| Platform | Shopify |
| Hosting | Per selected Shopify plan |
| Customization | Good flexibility |
| Calculators | App or custom (included) |
| All Deliverables | Included |
Payment Schedule
50%
£310 — On signing
50%
£310 — On go-live
Excluded from project fee: Domain registration, hosting (WooCommerce), premium plugins, professional photography, and ongoing maintenance. Shopify plan fees are paid directly to Shopify.
Revisions: Two rounds of revisions included for design and copy. Additional revisions beyond this scope are quoted at agreed rates.
12 · Next Steps
Choose your platform and we'll send the contract and invoice for the deposit the same day. A kickoff call is scheduled within 48 hours of payment.
Phone
Validity
Offer valid through June 18, 2026
Reference
WFP-2026-05